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  1.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  2.    Five key policy priorities marketers need to know about
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

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  3.    5 take-aways from Buenos Aires

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…

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  4.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  5.    How brands are tackling generative AI’s challenges and opportunities
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

    Read more about "How brands are tackling generative AI’s challenges and opportunities"
  6.    Business growth is No. 1

    Business growth is No. 1

    Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…

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  7.    How to become a client of choice

    How to become a client of choice

    What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…

    Read more about "How to become a client of choice"
  8.    The new marketer skillset

    The new marketer skillset

    What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…

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  9.    WFA names expert jury for 2024 Global Marketer of the Year

    WFA names expert jury for 2024 Global Marketer of the Year

    Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…

    Read more about "WFA names expert jury for 2024 Global Marketer of the Year"
  10.    Three ways behavioural science can improve marketing

    Three ways behavioural science can improve marketing

    Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…

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  11.    Get more from marketing procurement
    Marketing procurement

    Get more from marketing procurement

    The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

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  12.    Key trends from Cannes jurors and commentators
    InfluencersCreativityInfluencersAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"