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  1.    5 take-aways from Buenos Aires

    5 take-aways from Buenos Aires

    Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…

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  2.    The Ritbot tackles marketers’ deepest fears
    AI (Artificial Intelligence)AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  3.    How brands are tackling generative AI’s challenges and opportunities
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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  4.    Business growth is No. 1

    Business growth is No. 1

    Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…

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  5.    How to become a client of choice

    How to become a client of choice

    What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…

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  6.    The new marketer skillset

    The new marketer skillset

    What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…

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  7.    WFA names expert jury for 2024 Global Marketer of the Year

    WFA names expert jury for 2024 Global Marketer of the Year

    Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…

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  8.    Three ways behavioural science can improve marketing

    Three ways behavioural science can improve marketing

    Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…

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  9.    Get more from marketing procurement
    Marketing procurement

    Get more from marketing procurement

    The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…

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  10.    Key trends from Cannes jurors and commentators
    InfluencersCreativityInfluencersAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  11.    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

    I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

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  12.    Differentiating skills in the AI era
    CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

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