Related content
-
AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
Food marketingMarketing to children
Five key policy priorities marketers need to know about
With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
-
5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
-
AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
-
AI (Artificial Intelligence)AI
How brands are tackling generative AI’s challenges and opportunities
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
-
Business growth is No. 1
Jurors for the WFA’s Global Marketer of the Year have identified the ability to drive business growth as overwhelmingly their…
-
How to become a client of choice
What qualities do marketers need to become a must-have client? Our Global Marketer of the Year jury identifies how brands can become…
-
The new marketer skillset
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
-
WFA names expert jury for 2024 Global Marketer of the Year
Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
-
Three ways behavioural science can improve marketing
Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…
-
Marketing procurement
Get more from marketing procurement
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
-
InfluencersCreativityInfluencersAI
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.